Project Overview
Codingkart is a web development agency which engages in creating web solutions for startups and enterprises providing its services to clients from across the globe. We knew we needed to stand out from the competition and create a brand value that would make us memorable. Our solution: a complete website with brand!
MY ROLE: UI UX Designer
The Team: UI/UX Designer, CTO, Front-end Developers, Back-end Developers
Duration: 4 months
Problem Statement
No platform that would allow them to promote their products or services. No representation of the full scope of our services and the results that we can use to build trust with a potential customer.
Design Process
Design
Ideate
Define
Empathize
Test
Usability Goals
Make it easier for the visitors to find all the services we provide.
Ensuring user flow is simple and intuitive
Make it easier for potential clients to make enquiry.
Business Goals
Attract potential clients and build credibility.
Build a brand value that would make Codingkart memorable.
Find a way to generate more leads & increase revenue for the company
Target Users
Enterprise and start up owners looking for web solutions for their product/services.
Competitor Analysis
Services
Uplers
Cmarix
IndiaNIC
Brihaspati Tech
Logos of Companies worked with
Testimonial
Mega-menu
contact
case studies
statistics
near the bottom
quotes testimonial
on side with their work
contact form at bottom
At the top in the banner
video testimonial
at top below banner
form with tabs for client or job seeker
no dedicated section for services
no section for case studies/work
in vertical slider with behance & dribble
case studies with quotes from client
tabs in grids with tags
services listed in details in alternately
services listed in chips slider
services in slider, divided in categories
video testimonial
in about us section
as call to actions
At the top below banner
video testimonial with short quotes
as why us section
as CTA and action bar at bottom
no company logos
Adding recognitions at the top was a good way to gain visitors trust and prompt them to explore the website some more.
After conducting research on our competitors' websites, we came up with a design for the testimonial section that effectively balances both video and text reviews.
Our initial plan was to have unique "How it Works" sections for each page or service, but we eventually opted for a single design that was applied consistently for a more cohesive look and feel.
Cretaed a distinctive display consisting of a map and a scrolling bar featuring logos of all our clients. This visually impactful representation showcases the breadth and scope of our client base.
Key Features from research findings
Task Flows
I want to check all Shopify services provided by Codingkart & then connect with them.
Scenario 1
Home
Get in Touch
Services
Services in Navigation
Shopify Services
Get Free Consultation
Shopify Services
I want to hire dedicated web developers from Codingkart
Scenario 2
Home
Hire Developers
Hire Web Developers
Hire Now
Get in Touch
Hire any other developers
Wireframes
+ 40 More
Home Page
recognitions
main services
featured work
showcasing its
diverse clientele
client testimonial
(video and quotes together)
Action bar to get in touch
footer with contact details, recognitions & services
Results & Outcomes
By redesigning the company’s brand identity, we succeeded in helping the business stand out, build trust and credibility with clients, thus increasing sales. To keep this identity consistent and build a brand value, I then designed various brand identity deliverables including envelope, social media covers, letterhead and email templates.
+ 40 More
Other Pages
